Although Twitter’s growth rate has slowed down over the past year, it’s still one of the most popular and powerful social media networks around.
With reach like that, businesses around the world are smart to continue using and innovating on Twitter — and adapting to the way people use it. Nowadays, 82% of active Twitter users log on using the mobile app rather than logging on via desktop. Just under 63% of U.S. Twitter users get their news on Twitter. And, impressively, Twitter’s paid ad engagement grew 208% from 2015 to 2016.
How else are people using Twitter nowadays? How are businesses using Twitter? How does the network impact people’s purchasing decisions, and how do promoted tweets boost offline sales? And does it change how connected people feel to a brand?
For answers to these questions and more, check out the infographic below.