360° images have been around for a while, and are relatively easy to create by taking a panorama shot on your phone.
With younger audiences losing interest in anything static, 360° videos are an interesting step forward in terms of content innovation.
But 360° videos are much trickier to master. With many brands still struggling to integrate regular video into their strategies, only a handful are really getting to grips with this new format
– but those that are are generating great results.
1. Produce it Yourself
It’s important to note that production values don’t have to be perfect, as viewers are more forgiving with interactive video. And with 360° cameras starting at around $80, self-production is certainly an option. However, it’s not a process to be undertaken lightly, as there’s plenty to consider.
For example, everything is in the shot, including you, so you’ll need position the camera strategically. Also, you’ll need to avoid small movements as this makes editing so much harder when you have to stitch everything together. Indeed, it’s the editing process that many find the most time consuming.
2. Partner Up
Working with a specialist is certainly safer, and it also frees up your brain capacity to keep an eye on the overall message. Remember that this is a new medium which requires a different, more experiential, approach to the creative. Subtleties really matter so it could worth keeping your hands off the technical aspects.
The cheapest way to add 360° videos to your overall strategy is to use creative which has already been produced. Services such as Lobster enable you to license user-generated content from a growing community of contributors. This is a particularly popular option for agencies that are looking for quick results without breaking the bank.
Read the whole thing here: socialmediatoday.com