Having Trouble Tapping Into the Power of Instagram?
Instagram can no longer be ignored by businesses desiring to connect with customers over the social media. In just five years, Instagram has clocked up an active monthly user base of over 500 million and witnesses over 70 million photo uploads daily.
Instagram with 2.2% follower interaction rate towers above Facebook that languishes with a tenth of that figure. So it is really worth the while for businesses to target them.
Some useful tips on how to boost your Instagram engagement :
Use Hashtags to Increase Reach
Since the only way Instagram users can search for images on the platform is through hashtags, they assume critical importance in the world of Instagram. Not only can you use hashtags to find users who are posting content that you are interested in but also users can likewise conduct searches with hashtags to find your content.
This makes it essential that you use hashtags that are specific and descriptive of your products and services otherwise your content will perhaps never be discovered even if they are very useful. However, you should stay clear of the most popular hashtags because your posts will then invariably get snowed under lots of other search results. The trick is to use hashtags that are relevant to both you and your audience but at the same time unique.
Use Captions to Tell Stories
Because Instagram has been projected as an exclusive platform for sharing images and video most users do not appreciate that you can also very effectively leverage text by using it in conjunction with the images. Post a picture that people will really like and increase its impact with some really punchy storytelling.
Remember you have got 2000 characters to work with and you should attempt to make them count. Think of your posts as advertising for your business and make the communication really effective with a combination of images and text. It is not necessary to use your full limit of 2000 characters – sometimes being brief and concise can be more effective.
Get Busy On Instagram
Instagram, or for that matter any other social media platform, works exactly like a roomful of people. You can either wait for someone to initiate a conversation with you or you can be the person who will take the first step and enjoy some brilliant moments.
Use relevant hashtags to search for users who have been posting content that you are interested in and like them. Invariably, when the users receive notification of your likes they will check you out and if they like what they see,they will follow you back. Usually, the followers of the person whose post you liked and commented upon will also see your profile and begin to follow you.
Adopting the simple tactics enumerated above can elevate your profile and get you a larger number of followers without you needing to break out into a sweat.