Social Media and Influencer Marketing

What is a social media influencer?

An influencer is quite simply someone who carries influence over others. A social media influencer is someone who wields that influence through social media.

The form of influence can vary and no two influencers are the same.

Celebrity endorsements were the original form of influencer marketing, but in the digital age of online connection, regular people have become online “celebrities”.
With powerfully engaged social media followings, especially in certain market segments.

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