Make Your Instagram Account Impressive

Instagram has more than 500 million monthly active users!

Image credit: Svyatkovsky | Shutterstock

Did you know that Instagram has more than 500 million monthly active users? Wow! No wonder the question I get asked most often is,How do I get more followers on this powerhouse photo-sharing network?

So, here are three best Instagram growth and management tips. While none of them will guarantee you overnight success, they’ll at least lead you to steady follower growth and engagement.

1. Post on Instagram one to three times per day.

The best way to generate business results from Instagram is to be active on the network. No surprise there. But how many times per week should you be posting new ‘grams? That depends on your goals.The Instagram accounts with the largest followings are posting 95 times per month. Broken down that’s about three times per day.

2. Understand the Instagram algorithm.

Instagram rolled out an algorithm change this past summer that shifted the way its posts show up in our image feeds. Instagram now shows us updates it thinks we’re most interested in.

That means you will probably see photos from your best friends at the top of your feed every time you log in, while photos from companies you only occasionally engage with may be harder to find.

Here are some ideas of things your company can post:

  • Fun behind-the-scenes photos
  • Re-grams of user-generated content
  • Video posts
  • Contest and giveaway posts
  • Current event posts
  • Telling fun/inspiring/funny customer stories

3. Think carefully about your captions.

Since we know that the key to working with the Instagram algorithm is to create high-quality content that engages an audience, it’s important to spend a little time talking about captions. When you’re in a rush to publish a post, the caption might be the last thing you want to sit around thinking about. The problem is, a really great caption can make or break your post.

Now that you’re armed with tried-and-true methods for growing your following on Instagram, it’s time to get started! You can do this; just stay committed and the results will come.