With an IPO expected soon, Snapchat’s upping its ads game, meeting with agencies to showcase its latest offerings to help marketers tap into the platform’s huge Millennial audience base.
Digiday has reported that Snapchat’s pitching a new set of ad formats, while also highlighting the success of their existing options. The first new product Snapchat’s looking to promote is their “Snap to Unlock” format. Just as it sounds, Snap to Unlock ads provide users with a Snapcode which they can then activate within the app to unlock exclusive features.
Read the whole thing here: socialmediatoday.com